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QUESTION 31
Which best describes benefits of a multi-suite tagged report suite that a roll-up suite cannot provide?

A.    De-duplicated unique visitor counts, cross-website pathing, and real-time processing.
B.    Duplicated unique visitor counts, cross-website pathing, and real time processing.
C.    De-duplicated unique visitor counts and cross-website pathing with no incremental cost.
D.    Duplicated unique visitor counts, cross-website pathing with no incremental cost.

Answer: D

QUESTION 32
Which is an accurate description of ranked versus trended reports?

A.    Trended reports show a single metric against a maximum of five line items over time while Ranked reports show the highestperforming line items against one or more metrics.
B.    Ranked reports are designed to report on the performance of a single metric against several dimension values plotted over time while Trended reports are designed to reveal the highest performing dimension values in terms of one or more metrics in aggregate.
C.    Trended reports are designed to report on the performance of a multiple metrics against several dimension values in aggregate while Ranked reports are designed to reveal the highest performing dimension values in terms of a single metric plotted over time.
D.    Ranked reports are designed to report on the performance of a multiple metrics against several dimension values in aggregate while Trended reports are designed to reveal the highest performingdimension values in terms of multiple metrics plotted over time.

Answer: B

QUESTION 33
Click the Exhibit button to see the exhibit.
 
Which report interpretation is inconclusive?

A.    Most visitors purchase products ontheir 3rd visit to the site.
B.    11.3 % of total registrations are completed on visitors’ 1st visit to the site.
C.    Most registrations are completed during visitors’ 3rd visit to the site.
D.    Most visitors wait until their 3rd visit to the site to convert.

Answer: A

QUESTION 34
Which two are valid segmenttypes to nest inside a Visit container? (Choose two.)

A.    Visitor
B.    Hits
C.    Event
D.    Visit

Answer: BD

QUESTION 35
To which can targets be applied?

A.    a specific value for a conversion variableonly
B.    site wide metrics only
C.    a specific traffic or conversion variable or a site wide metric
D.    alerts

Answer: C

QUESTION 36
Which method of data aggregation should you use to ensure de-duping of unique visitors across multiple domains and/or assets?

A.    Company summary reportlet
B.    Rollup
C.    Multi-suite tagging
D.    Report suite summary reportlet

Answer: B

QUESTION 37
Which data dimension is typically used to measure the success of a company’s external online marketing efforts?

A.    Tracking Code
B.    Instances
C.    Referrers
D.    Click-throughs

Answer: C

QUESTION 38
Which two trend lines are generated in a Site Metrics graph in addition to the main trend line when the report is run for a standard calendar month?

A.    4 weeks and 52 weeks prior
B.    1 week and 2 weeks prior
C.    4 weeks month and 6 monthsprior
D.    1 week and 52 weeks prior

Answer: D

QUESTION 39
Click the Exhibit tab to see the exhibit.
It is August 8 and you run a report for Last week. Which days will be included in the report?

A.    July 29 through August 2
B.    August 2through August 8
C.    July 28 through August 3
D.    August 1 through August 7

Answer: D

QUESTION 40
A visitor exhibits the following behavior:
Visit 1: Page A>Page B>Page C>Session end
Visit 2: Page B>Page A> Page A>Session end
Visit 3: Page A>Page D> Page A>Session end
Based on the behavior above what are the respective Page View, Visit and Unique Visitor counts for Page A?

A.    4,3,1
B.    5,3,1
C.    5,3,3
D.    4,3,3

Answer: A


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